GUARANA AZIJANA

This year, Open Studio embarked on an exciting collaboration with the local agency Fullhouse Ogilvy. Together, we brought the iconic Guarana owl to life, setting it in the Far East to align with promoting a new flavor. The animation style itself had the same inspiration. The entire commercial was made in a 2D anime style.

Based on the agency’s copy, our team developed character and environment concepts and a detailed storyboard for each shot.

Then we created the first version of the animatic, which served as the foundation for the animators’ work, drawing the character animations frame by frame.

Despite thorough preparation and preplanned actions, as is often the case, there were improvements and creative comments from the agency. This, in our case, meant redrawing certain shots from scratch.

However, the hard work paid off. To our mutual satisfaction, we produced a commercial that resonated strongly in both domestic and regional markets.